BEIJING Custom Rams Jersey , April 22 (Xinhua) -- Industry insiders at the ongoing 2014 Beijing International Film Festival are calling for an end to the 3D craze in China to ensure sound development of the market.
"The 3D film market has grown fast in China but many films lack quality," said Yang Buting, chairman of China Film Distribution and Exhibition Association and China Film Overseas Promotional Corporation.
"If this kind of vicious competition is not contained, it will be a disaster for the 3D film market," said Yang, former chairman of the China Film Group Corporation Cheap Rams Jerseys , the largest film producer in the country.
Yang's remarks were echoed by Paul Anderson, director of the blockbuster series Resident Evil.
Anderson told Xinhua that some North American and European filmmakers should apologise for the bad 3D movies that have been released.
"China is one of the most vibrant 3D markets," he said, but so was America in 2010, and then it collapsed in four short years.
3D films, which enhance the illusion of depth perception Sean Mannion Rams Jersey , became more successful throughout the 2000s, culminating in the unprecedented success of Avatar in 2009.
In China, most big hits are 3D films, which cost between 100 yuan and 120 yuan (16 to 19 U.S. dollars) for a ticket. A 2D film costs about 70 yuan.
To increase profits, Hollywood has been promoting 3D films exclusively for the Chinese market.
The 2014 version of RoboCop, which debuted in February Pharoh Cooper Rams Jersey , was in 3D exclusively in China and in 2D in other parts of the world.
RoboCop, with an average of 5.5 on U.S. movie review site Rottentomatoes, notched up 329 million yuan in China, or 20 percent of its global box office.
Some industry insiders said converting 3D movies was done merely to make more money, rather than create a better experience for moviegoers.
Many filmgoers have complained that so-called 3D films have poor effects and some only had 3D effects at the beginning of the movies.
For some, it is an annoying distraction wearing 3D glasses. For others John Kelly Rams Jersey , it even creates nausea and headaches.
"It's hard to enjoy true 3D films with good pictures and effects in Chinese cinemas," said Yang Buting.
More than 20,000 movie screens in China can play 3D films and more companies are competing to sell their 3D projection equipment, which used to cost between 80,000 yuan and 150,000 yuan. Now equipment is no more than 20 John Franklin-Myers Rams Jersey ,000 yuan, said Yang.
"This kind of vicious competition has lowered the quality and cost of 3D films, thus upsetting viewers