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The traditional sporting brand, Adidas, could show itself on the Fashion sheet owing to the adidas gazelle black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. This season, under the influence of dancing trend, the creative director cooperated with the brand designing director of Adidas to put a new set of unique Y-3 series. An entirely new illustration expressed in Y-3 series based on its unique ideas ranging from disco in New York to the elegant tango in Argentina.

The entirely new adidas shoes women brand Y-3 gave to birth in 2002 on the foundation of the cooperation of the mutual reliance on two parts and it is a brand combining merits of two sides. Totally different two brands put a new sporting and fashionable brand clothes to the market based on different ideas towards fashion and views, and skills on craft. The basic requirements towards visual sense of both sides being accordant and very intimate close cooperative relations enabled this idea to come true.

Both Yohji Yamamoto head office in Tokyo and Adidas head quarters have set up Y-3 design studio, and design staff of both sides cooperated closely and decided the final design scheme out of numeral communications. In these mixed combinations, Adidas adidas shoes for men was the ancestor of sporting shoes and Yohji Yamamoto was the design master in fashion circle. The current Y-3 was the fusion based on their respective professional knowledge and skills.

One example has been set by Y-3 to prove that sporting elements can find a way in the fashion circle.The performance series, originals and style are three main series as the brand of Adidas. Usually people confused that why there are several logos of Adidas. It is unlike the Nike which almost all the products are printed by swoosh. It is necessary to make distinguish among several Adidas logo types.